Self-serve Yogurt Shop Plans Bristol Location

The largest self-serve frozen yogurt chain in New England will soon make its way to the East Bay as Swizzles Frozen Yogurt has signed a lease on Hope Street in Bristol.

Founder and owner Adam Kessner plans to set up shop at 433 Hope Street after signing a lease on the property last week. He plans to submit plans for the shop to the town in September, with the goal of opening to the public in December or January. While that may seem like an odd time to open a frozen yogurt shop, Kessner said the winter doesn't deter customers.

"We opened in the dead of winter in Winchester, MA, and we killed it," said Kessner, a New York resident. "You New Englanders love your ice cream in winter."

, where customers can choose from a rotating selection of frozen yogurt flavors, then add their own toppings from a selection of 30 treats. Swizzles rotates through about 25 flavors, with 10 on tap at any given time, including chocolate, vanilla, cookies and cream, cake batter and several others. Most flavors are non-fat, with some low-fat varieties mixed in. Customers choose their cups, fill them with as much yogurt and toppings as they want, then pay by the weight.

"You can fill up $1 worth of $10 worth," Kessner said. "It puts the control in the customer's hands. And it's a ton of fun. My goal with Swizzles was to offer a place where families can come and truly have an enjoyable and delicious experience."

Swizzles has five locations in three states — Massachusetts, Connecticut and New York — with three more scheduled to open this month. The Bristol location will be the yogurt shop's first foray into Rhode Island, with plans for a Barrington location soon after.For more information, visit the Swizzles website here.