Self-serve Yogurt Shop Plans Bristol Location

Swizzles Frozen Yogurt expects to open on Hope Street in December or January.

The largest self-serve frozen yogurt chain in New England will soon make its way to the East Bay as Swizzles Frozen Yogurt has signed a lease on Hope Street in Bristol.

Founder and owner Adam Kessner plans to set up shop at 433 Hope Street after signing a lease on the property last week. He plans to submit plans for the shop to the town in September, with the goal of opening to the public in December or January. While that may seem like an odd time to open a frozen yogurt shop, Kessner said the winter doesn't deter customers.

"We opened in the dead of winter in Winchester, MA, and we killed it," said Kessner, a New York resident. "You New Englanders love your ice cream in winter."

, where customers can choose from a rotating selection of frozen yogurt flavors, then add their own toppings from a selection of 30 treats. Swizzles rotates through about 25 flavors, with 10 on tap at any given time, including chocolate, vanilla, cookies and cream, cake batter and several others. Most flavors are non-fat, with some low-fat varieties mixed in. Customers choose their cups, fill them with as much yogurt and toppings as they want, then pay by the weight.

"You can fill up $1 worth of $10 worth," Kessner said. "It puts the control in the customer's hands. And it's a ton of fun. My goal with Swizzles was to offer a place where families can come and truly have an enjoyable and delicious experience."

Swizzles has five locations in three states — Massachusetts, Connecticut and New York — with three more scheduled to open this month. The Bristol location will be the yogurt shop's first foray into Rhode Island, with plans for a Barrington location soon after.For more information, visit the Swizzles website here.

Gina July 17, 2012 at 12:24 PM
Sounds delicious !..looking forward to this & the new Espresso Bar opening up as well...Nice job Bristol !
Claudia L Silva July 17, 2012 at 01:20 PM
what happened to no chains downtown?
David July 17, 2012 at 01:28 PM
Simple Claudia - there are no golden arches on the yogurt sign!
Gina July 17, 2012 at 01:39 PM
There is a Dunkin Donuts down there isn't there ?
Andrea Smiley July 17, 2012 at 02:02 PM
Yes Gina there is. There is also the British Beer Company - which is a small local chain of businesses.
Gina July 17, 2012 at 02:09 PM
You would think in this economy & so many businesses shutting their doors our little towns would welcome the addition of what sounds to me like something that pleases everyone's palate...I would love to have them here in Warren !
Claudia L Silva July 17, 2012 at 02:42 PM
yes- and I was FOR Dunkin Donuts and am in there every day. so I guess I'm agreeing with David- seems we pick and choose! Is it time to repeal the rule? Every person for themselves??? I don't see much business in the new nail salon across from the new Yogurt place- can we trust towns people to support our local folk? I'm all for letting people think for them selves!!! Just opening a train of thought...
Gina July 17, 2012 at 02:55 PM
Gotcha...I guess if Barrington has liquor stores....anything is possible !...:)
Claudia L Silva July 17, 2012 at 03:19 PM
Myself and several of my friends and co-workers wish for a good deli and someplace with good vegetables in season- we'd be there every day!!! Any business people out there???
marina peterson July 17, 2012 at 04:11 PM
This is terrific news! It's not a bank, it's not a realtor, it's not an insurance agency... it's something delicious that we can all enjoy!!!
MBW July 17, 2012 at 04:19 PM
If it's a chain, it is considered a formula business and will come under the purvue of the HDC. Dunkin Donuts was allowed to come to town with guidelines for signage and their streetfront appearance. I'm sure they will be allowed to move in as long as they are willing to limit their signs and try to be in keeping with the other businesses along Hope St. It is good news to hear that another store front will be filled. For a while I was worried that a lot of Hope St. would have empty spaces but it looks to be turning around again. Always a good sign despite the tough economy at the moment.
Jack Baillargeron July 17, 2012 at 04:44 PM
Sounds good, don't like yogurt, but wish them well, maybe a bacon yogurt I might try lol.
Claudia L Silva July 17, 2012 at 04:56 PM
Yes ! We will enjoy yogurt!!! And the new Coffee shop !
bristolyte July 17, 2012 at 10:04 PM
A self-serve yogurt shop...uh no thanks! Visions of kids licking their fingers and sticking them in the sprinkles like Old Country Buffet dancing through my mind...
Kathleen Bazinet July 17, 2012 at 10:33 PM
Really looking forward to Angelina's Expresso Cafe, cannot wait for this weekend when they open, and now a new Yogurt shoppe, how good is that? Small business coming to the table to show the strength of new business openings. We are very lucky to have people willing to make a leap of faith for the local economy.
Pamela DeCosta July 18, 2012 at 02:18 AM
YEAH!!!! Loved the Self serve Frozen Yogurt shops my sister took me to in California, and now one will be right around the corner of my store!! :) BTW, Red Velvet Cake flavor is wicked good!!!! :)
marina peterson July 18, 2012 at 04:08 AM
Here's the link to the blog on Angelina's Espresso bar. Feel free to forward it to others and also to comment! http://bristol-warren.patch.com/blog_posts/italian-coffee-bar-coming-to-bristol
bristolyte July 18, 2012 at 12:14 PM
Great...read the reviews from their Winchester store. Sounds like they killed it alright! http://www.yelp.com/biz/swizzles-frozen-yogurt-winchester
Claudia L Silva July 18, 2012 at 08:12 PM
Just saw a pick of their other stores- I hope they build a fake interior over the walls in there- that is a great retro building!!! Don't destroy it!!!!!
Anne July 23, 2012 at 02:38 PM
I have been to one of their locations in MA. No matter how hard you try you will not get out of there without spending at least $8.00. They give you a huge dish, so that you are tempted to fill it, and then they weigh it. $$$. Good luck with this endeavor!


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