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Wise Guys Restaurant Brings Mafia Theme, Menu to Bristol

Wise Guys opened a few months ago in the former location of Sub Station on Wood Street in Bristol

There's a new pizza joint in town and it's run by a couple of local wise guys. Literally.

Wise Guys Restaurant, located at 271 Wood Street (the former location of ) is run by Bristol resident Mike Jodoin and Warren resident Shawn Coelho. While these guys may not be straight out of Goodfellas or The Godfather, the theme and slogan for their new restaurant sure hits the mob-scene nail on the head.

"I really liked the mafia theme," Jodoin said acknowledging that the restaurant's slogan, "You come to us or we're comin' to you," is sure to make anyone smirk. "The style seemed pretty unique in this area, which also fits with our unique menu."

Apart from Wise Guys' obvious menu items like calzones, subs and pasta, the restaurant also serves up an extensive specialty pizza list, which Jodoin says, makes Wise Guys stand out among other local pizzerias.

"Our second biggest seller is The Portuguese Mafia pizza," he said, which is chourico, ground linguica and french fries topped onto your pizza. Specialties also include "The Big Guy" in which pizza meets macaroni and cheese with shaved steak, The Little Italy, in which Italian favorites collide with pizza, spaghetti and meatballs, and "The Big Texan" which is topped with BBQ chicken, bacon and onion.

The main battle these wise guys are facing is not a shortage of new ideas to improve their menu, but for more people to try them out.

"I don't think people know we're here," Jodoin said, noting that getting the word out about the new business has been difficult, even in such a tight-knit community full of locals and college students.

"There is a great market in Bristol and we've had some locals come in and not realize that Sub Station was gone and that we did a complete restoration on the entire restaurant," Jodoin said. "But getting people to come in the door to try our food has been the hardest thing."

Jodoin and Coelho point out that Wise Guys is not only locally friendly, but has also begun accepting the "Uni-Card" to bring students in to experience the menu.

Other than getting the restaurant's name out there, Jodoin and Coelho say they face the same struggles as any small business owner. But Jodoin and Coelho may have a bit more on their plate than an average small business owner. In addition to running the restaurant, Jodoin says he works 50 to 60 hours per week with his company, MJ Masonry, located in Bristol. Coelho says he also maintains a full-time work schedule outside of Wise Guys.

So why take on another job? Jodoin says being self-employed can be very rewarding in many ways, but at 38-years-old he fears that there is no retirement in his future without going into another business venture.

"I'm self employed at MJ Masonry so I have to do as much as I can at 38 years old because in another 15 years there won't be anything for me," Jodoin said. "The residual income from this will hopefully help me in retirement."

"Plus, this is fun," he added. "The fun part is spending time like Friday nights in here joking around with the customers. That is what I love."

Looking forward, Jodoin and Coelho hope to gain a regular customer base and want the Wise Guys brand to grow into a multiple location restaurant.

Wise Guys is open every day (except for Monday) from 11 a.m. to 10 p.m., and can be reached by calling 253-WISE.

Annmarie Soares February 01, 2012 at 03:12 PM
What about a Wise Guy themed Launch Party?
Sandy Cabral February 01, 2012 at 06:20 PM
annmarie what a great idea thank you
Gary February 01, 2012 at 06:46 PM
They have great Pizza, and their steak sub, Forget about it
Linda-Rae Lawrence February 03, 2012 at 01:29 AM
My favorite is Wise Guy's chicken parmesan over ziti, their sauce is the best!
June Azzarone February 25, 2012 at 09:34 PM
My favorite is the steak sandwich and the Big Guy pizza with macaroni and cheese and shaved steak.
Diane Rodrigues March 09, 2012 at 01:40 PM
We have has the pleasure of trying several of the different pizzas and We were never disappointed. The big bird, the mafia, little italy, etc... every single one being excellent, filling and delicious. I personally reccommend the pizzas!! You won't be disappointed.
Diane Rodrigues March 09, 2012 at 01:41 PM
I also think a cheeseburger pizza would be excellent. French fires, ground beef cooked with mustard and ketchup. Just a thought.
Emilio Ferrara April 03, 2012 at 04:15 AM
Emilio How abouda whole loaf of ,round, italian bread, split in half and quickly fried in,fruity,extra virgin, olive oil and cloves of garlic. Then put the split half of the golden fried chicken on top with the garlic bread. Now that's a sandwich. It was accompanied by a large bowl of sliced red tomatoes, drizzled with ,greenish gold olive oil and sprinkled with black olives. ( I enjoyed that memorable sandwich while sitting under an ancient olive tree along the Appian Way
ali February 19, 2013 at 01:33 PM
This place is a joke. They completely STOLE the logo and theme from Boss Man Burgers in Portsmouth and Middletown. It is embarrasing. Did they think no one would notice?

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